The guy with the patchy beard and mic in his hand. I went with that photo as it says; “Look. If someone was willing to give him a microphone and let him speak, he mustn’t be a complete liability.”

My life goal is to keep up with the successful Ben Thomases in the world. To be totally honest, it ain’t easy. There’s the guitarist who accompanies Adele on tour, the Welsh International rugby player, this Ben whose photography and beard are truly increds (and who is so much cooler than me that he can get away with writing his ‘about’ section in the 3rd person) and this dude who has accumulated more letters after his (and my) name than I could ever dream of.

In terms of my Ben Thomas (BSc) credentials…

I’m a strategist with almost two decades experience in helping brands get talked about.

During my time at Twitter I’ve; helped Stonewall and Paddy Power make the beautiful game even more beautiful by kicking off the most successful LGBTQIA+ visibility campaign the country has ever seen. Assisted the WWF in raising donations to help protect endangered species. Guided the International Committee of the Red Cross (ICRC) on the first branded Threadventure™. Restarted hearts with the British Heart Foundation. Prompted over 700 women to reach out for help, for the first time, to Solace Women’s Aid.

And I’ve pitched, sold and analysed hundreds of brand campaigns that have accounted for a shed load* of ad revenue.