Challenge

How do you become part of the conversation for the biggest TV show launch of the year with limited assets and nothing exclusive?

Idea

Incentivise people to Tweet the show # to you by offering the chance for them to enter a competition. The twist? The acknowledgement of their entry will be from the…

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Results

On a day with little other conversation about the launch of Stranger Things 2 #StrangerThings trended on Twitter with Virgin Media front and centre of all of the chat about the shows return.